The Coca-Cola Company: FIFA World Cup Logo

The logo for the 2006 FIFA WorldCup Games communicates to over 8 billion international sports fans the “look” and “feel” of the games. The abstract representation of the field of play and of the Center Circle animates the passion and vibrancy of the world’s largest sporting event and brings together the Coca-Cola and the FIFA World Cup icons together in a concise, easily adaptable unit.

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POWERade: FIFA World Cup Logo

The logo for POWERade’s World Cup initiative features an electric blue color palette and motion lines added to the ball to give a sense of speed and passion.

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Freud’s Diablo

The Diablo logo is part of a new brand identity for Freud, a high-end Italian hardware manufacturer. The logo helped launch an advanced, yet affordable saw blade line, specifically targeted to building contractors, a new market for the company.

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The Coca-Cola Company: Copa Coca-Cola

The identity conveys the vibrancy and spirit of the Copa Coca-Cola games, the most exciting and recognized Hispanic youth soccer festival in the United States. A proprietary Coca-Cola soccer ball adds speed and motion to the logo. A complete set of POS templates and standards guidelines was also developed for the program.

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Sprite: Liquid Mix Tour

The identity for the Sprite LiquidMix, a fifteen-city concert tour that blended some of the top names in music, blends the ideas of youth and refreshment and brings together Hip Hop and Rock audiences.

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Step With It!

The Step With It! logo takes a contemporary, youth-centered approach to health and fitness. Developed for The Coca-Cola Company and Ignition Inc., the logo represents a national physical initiative co-sponsored by the President’s Council on Physical Fitness and NASPE.

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